Position
Founder
Index
Event, Party & Wedding Planners
Location
London
Advice type
Events and entertainment
Weddings
Client type
Celebrities
HNW
International UHNWs
Royalty
UHNW
Sector Focus
Personal & Household Services
Geographical focus
United Kingdom
France
Italy
Monaco
Sarah Haywood
Spear’s Review
‘[Our weddings] are not what most people think of as a wedding: the scale of them, the detail of them and the sheer number of people involved in them,’ says award-winning wedding planner Sarah Haywood. ‘The expectation is huge, and we want to deliver on that expectation.’
Haywood has organised events for pop stars, royalty and Fortune 500 CEOs. While she is unable to divulge to Spear’s the identity of her legendary clients – due to numerous NDAs – she does reveal that, at the top end, she has seen couples spend up to 10 figures for their big day.
‘We understand that for the families we’re working with, service is at the heart of what they want. They receive world-class service wherever they go, and in whatever they do,’ she says. ‘The reference point is already really high, so that’s our challenge. Everything we do needs to be the best of the best.’
In 2026, the firm transitioned into an employee-owned business, placing 75 per cent of the company in an employee ownership trust.
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