Oeno Group





Wine Advisers



Asset Class


Michael Doerr

Spear’s Review

‘Fine wine is something that ties us all together,’ says Michael Doerr, managing director of Oeno. The firm’s rapid global expansion, spearheaded by Doerr, affirms his statement with offices now located across the world including the UK, Australia, America, Italy, Spain and Portugal. 

Oeno is an investment advisory service where clients are carefully guided in regards to collecting wine and diversifying their investment portfolios. The company harnesses the skills of financial analysts and wine experts to ensure that clients receive both quality advice and access to prestigious wines. 

It describes itself as ‘true pioneers in fine wine investment, trailblazing a path through under-the-radar fine wine regions and revolutionising the way collectors interact with this unique market’.

Adviser Profile

Michael Doerr, Oeno Group’s founder and CEO, has been passionate about luxury assets and wine from a very early age, starting his first business buying and selling high-performance sports horses at just 14 years of age. Mr. Doerr went on to start and manage three luxury asset companies across the world, taking Oeno Group from a money-losing start-up to a multi-award-winning firm with the world’s leading fine wines. 

Founded in 2015, Oeno Group is a personalised wine investment advisory service that adopts a contemporary approach to wine investment, born out of a vision to make the fine wine market accessible to all regardless of their exposure to or experience of the industry. A leading innovator in the fine wine investment sector, Oeno Group has an impeccable wine sourcing team, headed up by a Master of Wine, Justin Knock MW.  

A novel feature of Oeno’s offer is access to its extensive network of top restaurant and trade clients (Oeno Trade) and luxury central London boutique (Oeno House), which provide profitable liquidation pathways for investors during their investment lifecycle and offer wineries the opportunity to supply their best wines at their apex of maturity.  

Oeno’s sourcing credentials are underpinned by a diverse team of international wine experts, from France, Italy, Greece, Spain, Australia and South Africa. Our varied expertise offers us excellent connections and insights into wineries from all over the world. Recently joining the company as Ambassador of Italy is Gabriele Gorelli MW, the first Master of Wine based in Italy, whilst in Spain we work with Almudena Alberca MW, the first Spanish female Master of Wine.  

Most recently, we’ve been awarded Best Global Wine Investment Firm and Michael Doerr received the Wine Investment CEO of the Year Award by Investor Magazine in 2022.

Rank: Top Recommended

Top Recommended 2024, Wine Advisers

Share on