Sofia Syed

Spear’s Review

A reputation manager and employment lawyer, Sofia Syed is CEO and co-founder of MEUM, established in 2023 and described by its founders as ‘the next generation of private client services’.

Syed told Spear’s about her client work, which sits alongside her management of MEUM: ‘I do preventative reputation management. It’s a holistic and strategic look at the client, typically ultra-high-net-worths, looking at their reputation risk and how to reduce, minimise and mitigate that with regards to a very particular lens, which is employment law.

‘We know that for a lot of our clients, their closest advisers are the people who are closest to them day in, day out – their inner household circle, their staff. They are a very easy source of information leaks to the press, the media and the public. We understand how we can mitigate that risk.’