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Position

Founder

Managing partner

Index

HNW Wealth Managers

Location

London

Advice type

Investment management

Portfolio management

Client type

Business owners

Entrepreneurs

HNW

Sector Focus

Financial Services

Investments and Asset Management

Geographical focus

United Kingdom

Nicholas Hornby

Spear’s Review

Cerno Capital’s aims are simple, co-founder Nick Hornby tells Spear’s: to make investment uncomplicated, accessible and free of jargon. ‘In today’s climate we are approached by prospective investors with severe concerns about the geopolitical environment and domicile risks,’ he says. ‘We aim to bridge these in common-sense ways.’

Cerno’s partnership model allows its team to be long-term in their thinking, and investors benefit from regular access to partners and receive individual, round-the-clock attention. ‘We ensure that every investor is regularly updated on our thinking,’ Hornby explains.

The firm also employs ‘a global, unconstrained and sustainable multi-asset approach’. ‘We guide clients to achieve their objectives by gaining a deep understanding of their preferences, backed up by attentive service,’ adds Hornby, a previous recipient of the Spear’s Outstanding Achievement Award.

Adviser Profile

Nicholas Hornby, co-founder of Cerno Capital, helps lead the boutique partnership established in 2007. The firm aims to provide high-quality, unconflicted investment advice and to build long-term relationships with clients and their families.

Cerno Capital creates bespoke, well-diversified portfolios that are built around their clients’ values. This focus on personal, tailored service aims to deliver first-class returns over the long term, ensuring each portfolio fits the client’s unique objectives. The firm further assists with structuring and consolidating to not only provide clients with a holistic oversight of their wealth, but to ease the burden of administration and support critical decision-making.

Rank: Top Flight

Top Flight 2025, HNW Wealth Managers

Address

34 Sackville Street, London, W1S 3ED, United Kingdom

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