Company

Cerno Capital

Position

Founder

Managing Partner

Index

UHNW Wealth Managers

Wealth & Investing

Location

London

Advice type

Investment management

Portfolio management

Client Types

Business owners

Entrepreneurs

HNW

UHNW

UHNW families

Sector Focus

Financial Services

Wealth Management & Private Banking

Geographical Focus

United Kingdom

Customer Type

Wealth adviser

Nicholas Hornby

Spear’s Review

Cerno Capital’s aims are simple, co-founder Nick Hornby told Spear’s: to make investment uncomplicated, accessible and free of jargon. ‘In today’s climate we are approached by prospective investors with severe concerns about the geopolitical environment and domicile risks,’ he said. ‘We aim to bridge these in common-sense ways.’

Cerno’s partnership culture enables its team to be long-term in their thinking, and enables investors to have regular access to partners, delivering clients individual, round-the-clock attention. ‘We ensure that every investor is regularly updated on our thinking,’ Hornby said.

The firm also employs ‘a global, unconstrained and sustainable multi-asset approach’. ‘We guide clients to achieve their objectives by a deep understanding of their preferences, backed up by attentive service,’ added Hornby, a previous recipient of the Spear’s Outstanding Achievement Award.

Adviser Profile

Nicholas is a co-founder of Cerno Capital and manages several of the firm’s client portfolios.

Cerno Capital was founded in 2007 as a partnership by Nick Hornby and James Spence with the objective of providing exceptional investment management and service to clients. The word Cerno is originally from Latin, also modern Italian, and means ‘to select’.

The firm takes time to understand investment objectives, helping clients select investments to meet their needs. The partnership culture enables Cerno Capital to be long term in thinking, aligned with the interests of investors.

Rank: Top Flight

Top Flight 2024, UHNW Wealth Managers

Address

34 Sackville Street, London, W1S 3ED, United Kingdom

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