Julia Dowling

Spear’s Review

‘Extraordinary attention to detail, style, flawless logistics and commercial savvy’ distinguish ‘the merely creative from the truly excellent event planner’, according to Julia Dowling.

Dowling founded Snapdragon after a career with Renault, BT and Deloitte, working in senior commercial roles. At Snapdragon, she has defined a new standard of service for her private clients. ‘Most are regularly invited to events, and they want us to create experiences that are unique. Also, no matter how large the budget, every client expects value for money. That’s where our hard commercial edge sets us apart.’

Adviser Profile

Julia Dowling, the visionary force behind Snapdragon, seamlessly blends creative event design with flawless precision. Her journey as a top event producer, recognised in the Spear’s 500 since 2017, began with Snapdragon’s founding in 2010. With a background in global businesses, she brings robust commercial skills and an efficiency-driven approach.

The team of event designers and producers, drawing from decades of experience, consistently exceeds global client expectations, crafting unforgettable moments and experiences. Creativity and precision are at the core of their approach, reflecting their unwavering commitment to excellence.

Vogue US recognised Snapdragon as the best event designer in Europe. Trusted by UHNWs, global brands and royalty, the dynamic team merges artistic flair with practicality, pushing the boundaries of creativity. They understand that every detail matters, from meticulous planning to seamless execution, transforming ordinary occasions into captivating narratives.

Each Snapdragon event is one-of-a-kind. They aim to deliver what clients didn’t even know they wanted, focusing on creating memorable experiences, not just events. Their philosophy centres on crafting moments that evoke emotions, foster connections and create lasting memories.

Privacy is paramount in their ethos, relying on client satisfaction and referrals rather than extensive online exposure. Snapdragon’s distinction lies in the confluence of creativity, business acumen, meticulous planning, emphasis on crafting experiences and unwavering commitment to client confidentiality. They transcend the role of mere event planners, embodying the role of architects of timeless memories reflecting each client’s unique journey.

From Snapdragon’s HQ in London’s Kensington, the business naturally spans the UK but is also strongly international, enhanced by a strong associate network worldwide.