George Frakes

Spear’s Review

George Frakes is one of the names behind cigar importer 1573, but in parallel runs an independent advisory service.

When advising clients, he says, ‘I purposefully don’t align myself with any particular retailer or brand.’

Frakes previously worked at James J Fox and Sons, where he looked after high-net-worth hospitality sales and rare cigars. New clients come through word of mouth and recommendations; he also trains at butler service training schools. 

‘My first move is to understand the client’s previous experience. I like to find what their expectations are. Much like the world of wine, some people are looking to smoke high-end cigars on a regular basis, or buy for investment, or collect, or buy for hosting reasons. Then, if possible we sit down and smoke some cigars.’