Josh Saul

Spear’s Review

Josh Saul, founder and CEO of The Pure Gold Company, was an analyst researching markets and opportunities for large investment houses when he first became interested in precious metals.

Now he often appears as a well-informed commentator in the media and runs a company that allows investors to buy gold and silver in bullion or coin form; it also provides storage solutions. He tells Spear’s: ‘We’re an investment company. We have a breadth of experience so we can comment on a variety of investment classes.’

Pure Gold provides an authenticity guarantee on all metal it sells and, according to the company, will buy back anything it sells at a favourable price.

Adviser Profile

Josh Saul founded The Pure Gold Company to provide an unrivalled service and counsel to customers who value precious metal as a sound way of reducing financial risk. “Our purpose is to give our clients the peace of mind that their wealth is safely protected in an easily accessible, physical form that will always hold value”, Josh explains. With over 15 years’ experience in the precious metals investment market, Josh clearly understands the importance of personalisation when it comes to investment decisions.

The Pure Gold Company itself is highly rated by customers, with a satisfaction rating measured by the independent feedback specialist eKomi of 4.9/5. “Our customers tell us they value our comprehensive, friendly service and trust in us as thorough experts in gold and silver,” Josh says. “Experienced investors appreciate the depth of knowledge we have about the precious metals market and our commitment to wealth preservation. New gold investors benefit from this knowledge too. Gold has a long venerable history as a safe-haven asset, used often as an inflation hedge and protection against market volatility. We help our clients make the most of gold’s substantial benefits.”

Individual client relationships are valued and protected, with regular market alerts and portfolio communications. Secure vault storage services are offered, or clients can take delivery to store the metal themselves. A ‘Buy Back Guarantee’ policy is provided to ensure almost instant liquidity for clients when the time comes to sell.  

As a longstanding industry expert with a successful and growing business, Josh Saul is regularly approached for commentary and thought leadership on the gold and silver retail markets. His credits include CNBC and the BBC, a host of UK broadsheets, and a growing number of appearances on Youtube channels with interests in wealth preservation and investment.