Rusty Elvidge

Spear’s Review

Rusty Elvidge is a leading figure in private banking, having been at Credit Suisse’s London UHNW private banking arm since it was formed in 2010, and experiencing a 15-year stint on its investment banking side as co-head of global foreign exchange.

He joined UBS in 2022 to look after global family and institutional wealth. Elvidge’s largely Europe-based clients are usually entrepreneurs worth between £250 million and £5 billion. ‘They are very interesting people,’ he says. ‘For someone to have been that successful they need to have taken a lot of risk. They’re very different from old money – most of them are happy with risk.’ 

Elvidge is succinct about his approach to open architecture: ‘Whatever’s best in the marketplace,’ he says.