Buying Agents



Asset Class

Real estate

Client Types




Customer Type

Property adviser

Will Watson

Spear’s Review

Will Watson joined Knight Frank’s independent buying arm, The Buying Solution, in 2019 to lead the London team, and became head of the firm in 2024.

He provides service to applicants, contacts and clients who value independent advice when buying residential property in London. A deft adviser, he specialises in purchasing prime residential properties – many off market – and is proud of the level of service he is able to provide to a small number of private clients, backed by Knight Frank’s global reputation.

Watson has worked in the London property market since 2001, and began his career as a selling agent for Winkworth in South Kensington before moving on to Savills and Strutt & Parker.

Adviser Profile

Will is a highly respected advisor in London’s residential property market, with over 20 years of experience. He specialises in providing impartial advice to his clients, using his extensive knowledge, contact base and experience to give them a significant advantage when looking for a home. Will is known for going above and beyond for his clients, always putting their interests first and getting the deal done.

During his buying career, Will has built a reputation as one of London’s leading buying agents, responsible for acquiring some of the city’s most exclusive properties, many of which are completely off-market. He is known for his tenacious care of clients, rigorous negotiating skills and ability to get complicated deals across the line.

Will enjoys working with people and relishes the prospect of getting to know his clients and learning about their hopes for a new property. The process is highly personal and something he describes as a ‘labour of love.’ Will advises his clients the same way he would a family member and is incredibly protective of their position. The relationships he builds are rooted in trust and integrity, resulting in most of his clients coming through personal recommendations.

Will’s expertise and dedication to his clients make him a valuable asset in the competitive London property market. Will’s extensive network of contacts and deep understanding of the market allow him to provide his clients with unparalleled access to the most sought-after properties. Whether a local resident or newcomer to the city, people truly put their trust in Will when it comes to their property purchase.

Rank: Top Recommended

Top Recommended 2024, Buying Agents


58/60 Kensington Church Street, Vicarage House, London, W8 4DB

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