Hill & Knowlton's head of crisis comms Tim Luckett has put together PR plans for businesses navigating choppy reputational waters, including Bernard Matthews during an avian flu outbreak and Northern Rock amid the financial crash. ‘Speed of response is very important,’ he says. ‘Having a story, on your terms, helps shape a public response.’
Luckett’s firm steers clients through social media quagmires with a novel ‘Flight School’ simulation tool, which stress-tests a client’s response to online crises in real time.
He is proud that the firm’s expertise ‘leaves both reputation and share price intact’ for some of the most influential figures across the globe. Previously, Luckett was a crime reporter at the Sunday Mirror and also ran the Mail on Sunday’s Scottish news desk.
The world is becoming increasingly litigious for HNW clients, who need a crisis expert like Tim Luckett on speed dial. ‘We’re stepping in to ensure that any comms strategy is completely aligned with the legal strategy,’ he says. To ensure this is achieved, he orchestrates plans to bring business leaders together with the very best legal minds.
With over 30 years of media and PR consultancy experience, Luckett is the first point of contact following a cyber attack or data breach, and is highly skilled at ‘keeping stories out of the papers’.
He is well-versed in designing internal and external communication strategies to help senior management tackle significant business challenges. He has instigated crisis preparedness programmes for ABF Group, adidas, Compass Group, Ford, HSBC, McCormick, Procter & Gamble, Shell, and Wrigley.
Luckett has extensive experience running media and presentation training for clients including BSkyB, Chevron, Conservative Party MPs, United Biscuits, Intel, HP, Gillette, and Andy Murray. He also heads up Hill & Knowlton’s litigation support offer.
H&K has unrivalled success in safeguarding the reputation of clients, facilitating their growth, and navigating risk. H&K has one of the largest dedicated crisis practices in the industry; over 200 seasoned experts globally, led from London, are available to support clients 24 hours a day, seven days a week.
The team has worked on everything from product contaminations and recalls to restructurings and industrial action, bribery and NGO attacks, and specialises in preparing clients to manage and mitigate contentious issues through planning, stakeholder engagement and training. The practice also includes an expert Cyber Response Unit.