Message House




Reputation Managers



Client Types


Senior executives

Sector Focus

Governmental Organizations

Internet & Media

Marketing & Advertising

Customer Type

Reputation manager

Matt Carter

Spear’s Review

‘We don’t want to make the headlines,’ says Matt Carter of Message House. ‘Our job is to give guidance to communicators so they can run better campaigns.’ That includes using data, focus groups, and messaging polls to inform a company’s message. Carter is a former Labour general secretary and was instrumental in the party’s 2005 election victory. 

Such experience of using big data to gain insight and identify targets in the binary world of politics is invaluable, he says, to bring to a communications world ‘that isn’t the zero-sum game of politics’. Carter has been able to reposition brands and establish CEOs as thought leaders, as well as continuing to advise political parties in Europe.

Rank: Recommended

Recommended 2024, Reputation Managers

Share on