‘Impartial advice is at our core,’ says Marcus Bradbury-Ross of the service offered by CBRE’s private office, where he is an executive director. ‘Our clients are legacy clients, spanning generations. When I first started work 21 years ago, a former colleague advised me to treat all your clients as you would your favourite old aunt: protect them, care for them and guide them, to ensure they make the correct decisions.’ CBRE’s private office was formed to assist its HNW private clients with all property requirements, ensuring that they receive tailored solutions. This comprises a full discipline of residential skillsets, working across the global business.
‘We are global, our clients are global and so our team works globally,’ he adds.
The private office of CBRE exists to assist HNW private clients with all their property requirements and ensure that they receive tailored solutions.
CBRE’s private office offers a full discipline of residential skill sets, working very closely with all teams across the business, not just in the UK.
Bradbury-Ross (MRICS) heads up the private office, but he is very quick to make it clear that the team effectiveness is due partly to its curation, and mostly to individual experience. ‘We all have strengths over others subject to client, scenario and technical intricacies and we adapt accordingly,’ he notes. A good example of this is Charles Lloyd, senior director in the private office, who was involved in some of the most high-profile super prime transactions in London including the most expensive house ever sold in Mayfair.
‘The team is formed of four very complementarily skilled operators,’ says Bradbury-Ross. ‘They understand sales, not simply having the knowledge, but also the relationships and understanding the psychology involved to take a client’s wish and turn it into an offer, then on to a deliverable and favourable acquisition. As we all know, any agent can acquire a property for a HNW client by paying too much. It takes a good agent to acquire a property at the best price.’
A hybrid in the world of agency, Bradbury-Ross started his career in property following a degree in real estate management and law, advising on valuing, disposing and acquiring sui-generis assets such as monasteries, convents and more traditionally, training centres, schools and mixed portfolios.
This led to a ten-year career in residential valuations, specialising in residential property over £10 million. In 2010, he went client-side, to an in-house buying team for nearly five years. Prior to joining CBRE he jointly ran a boutique buying, design and development agency for six years.
Rank: Top Ten
Top Ten 2022, International & Strategic Property Advisers