Jo Livingston

Spear’s Review

Jo Livingston is head of the personal reputation division at freuds, which has been a mainstay in the reputation industry for decades. Having racked up more than 20 years of experience in PR and media relations herself, Livingston manages personal reputations and builds profiles for famous and high net worth individuals and CEOs.

‘For all of our clients, you would certainly see a shift in their reputation to a more positive space, as well as a broader space,’ she tells Spear’s. ‘We focus on reach and appeal.’

Livingston has a particular speciality in sport (Lewis Hamilton is a client) and has clients in hospitality and entertainment, whom she assists with business development, acting as a strategic consultant.

 Profile :

Jo is a highly experienced reputation manager and the go to for anyone who is seeking calm, discreet strategic reputation management. With over 20 years experience, Jo has a deep expertise in providing first class support and has advised clients across the globe from individuals through to brands, charities and companies on a range of reputational issues, with many being some of the most high profile in recent years. She leads freuds issues and crisis work and specialises in offering clients a 360 holistic service, including risk identification and mitigation, crisis management, stakeholder engagement, digital and media relations and brand positioning and development.