Wine Advisers



Asset Class


Client Types

High-profile clients


New investors

Sophisticated investors

Sector Focus

Alcoholic Beverages

Geographical Focus

Hong Kong


Customer Type

Wine adviser

Gary Boom

Spear's Review

Fine wine and spirits merchant Bordeaux Index helps collectors and investors around the world build cellars and portfolios based on their specific needs. The merchant ‘strives to offer the best stock available at the best prices’, coupled with ‘a customer service experience fit for the discerning HNW’.

‘Whatever stage they are at on their wine-buying journey – from young people just starting their cellars, to serious collectors looking to trade their stock – our clients want to deal quickly, with the support of intelligence and insight,’ says founder and CEO Gary Boom. ‘Nobody can do this better than us.’

Bordeaux Index has also founded LiveTrade, an online trading platform of more than 550 fine wines which provides firm two-way pricing.

Adviser Profile

South African-born Bordeaux Index Founder and CEO Gary Boom has poured his innovative energy into the wine industry for the past 28 years.

Having gained his BSc in Finance from the University of Cape Town, Gary specialised in interest rate options for several London broking houses and was a director at Intercapital Group. This background inspired him to found Bordeaux Index in 1997.

The wine expert subsequently developed and launched LiveTrade, the global online wine trading platform in 2020 – to bring pricing transparency and trading liquidity to the fine wine market. LiveTrade recently won Trading Platform of the Year 2022 at the Drinks Business Awards (having previously won in both 2020 and 2021).

Rank: Top Recommended

Top Recommended 2023, Wine Advisers

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