Charles Lloyd, a senior director in the private office at CBRE, is one of four experienced professionals at the firm with a combined 90 years of experience. Their mantra is to provide impartial advice to UHNW clients who aim to buy residential properties over £10 million in prime central London and the Home Counties.
Known to some as ‘Mr Mayfair’, Lloyd has been involved in some of the most high-profile deals in prime central London during his career, including one of the most expensive houses ever sold in Mayfair. ‘What is critical is understanding the motivation of the client. Practically all clients buying in Mayfair and St James’s are very wealthy but truly understanding the reason for their acquisition is key,’ he says.
The firm claims to ‘bring the full weight and reach of the 100,000+ strong CBRE global network to enhance our service, [with] our clients receiving the most appropriate advice available across all geographies and disciplines’. Relationships are long term and span generations.
Lloyd has been in residential sales since 1986 and has worked in prime central London since 1992. He was previously at Savills for 14 years, where he founded and headed its Mayfair office for 10 years. In 2013, he founded the Marylebone office. Prior to that he was at the boutique agency Beauchamp Estates for 14 years, where he covered all of prime central London. Peers describe him as ‘knowledgeable, discreet and well connected’, while his understanding of the nuances of different locations and properties ‘helps to guide a client to make the best decision for them’.
On the state of current market, Lloyd says: ‘We have a number of active searches across London and the Home Counties. In all cases, these are very wealthy global families acquiring for a long-term hold. ‘We are seeing a resurgence of interest in Prime Central London, particularly with buyers from North America and the Middle East. The gradual decline in Prime Central London residential prices since 2014, combined with the strength of the dollar against the pound, means pricing is more favourable now than it has been for generations for this buyer pool.’
As the world’s largest real estate company, CBRE’s private office offers its clients a gateway into an ‘unparalleled property network’, giving access to property and contacts around the world. ‘We aren’t here to steer you towards our own selection of properties,’ says the firm. ‘We work across the entire spectrum to access the widest range of options to fulfil your brief.’
Recommended 2022, London Selling Agents