Gregory Swartberg

Spear’s Review

Gregory Swartberg’s Cru Wine allows wine aficionados and hobbyist HNWs to buy, sell and invest in wine on a platform used by private clients in 30 different countries. 

‘We aim to offer our clients the ability to buy, sell and learn about fine wine and rare spirits in the most transparent and user-friendly way,’ Swartberg says of the firm’s eclectic offering. He has been running the business, which also connects clients to wine tasting experiences and vineyards across Europe, for over 10 years.

Before diving into the world of fine wine and spirits, Swartberg earned his business stripes as a consultant after graduating with a master’s degree in management from London’s Cass Business School.