Henry Sands

Spear’s Review

Henry Sands offers a wide range of political organisations, business and private UHNW clients ‘comprehensive’ communications strategies through his own PR outfit, SABI Strategy Group, which he founded in 2015. 

Serving as the firm’s managing director, Sands leads a team which provides in-depth analysis based on analytics, investigative work and polling to help clients put together targeted communications campaigns. 

His wide-ranging career in communications and journalism has seen him undertake campaigning work at CTF Partners — headed by Sir Lynton Crosby and Mark Fullbrook — while he also founded his own literary magazine and has contributed to news outlets across the political spectrum. He has also worked as an officer in the British Army and as a senior account executive at freuds in London.

Adviser Profile

Henry Sands founded global strategic advisory and research firm, SABI Strategy Group, in 2015 having previously been a Director at C|T Group. 

The firm prioritises discretion, and does not publish details of its clients, however is known to work with some of the most influential family offices and foundations across the US, Europe, Africa and the Middle East. 

Described by one client as ‘very charismatic, astute but not afraid to make his opinions clear. He’s the first person you want on your side, particularly in a dispute, as he’s dogged and always seems to find a way to conjure up success.’

Henry also works closely with the UK government where he chairs a private sector advisory board for trade and investment with Africa.