Managing director and founder


Wine Advisers

Lifestyle & Passion Investments



Asset Class


Client Types

Business owners





Sector Focus

Alcoholic Beverages

Geographical Focus

Hong Kong

United Kingdom

Customer Type

Wine adviser

Simon Larkin MW

Spear’s Review

When Master of Wine Simon Larkin says he got ‘side-tracked by wine’, it's less a euphemism and more a description of his career.

Instead of pursuing a City trade, he spent 14 years advising HNWs on their fine wine collections before establishing Atlas Fine Wines in 2010. The firm provides private clients seeking expert advice on collecting wines with deep market knowledge and international networks.

The Atlas team offers clients a truly personal service. ‘We’re able to take someone from fairly early days, build their confidence and guide them to gradually understand what they’re looking to achieve,’ Larkin says.

Adviser Profile

‘Sadly, most fine wine is sold in an overly simplified way. I prefer a more informative route, which is more in the client’s interests,’ Larkin says. The Atlas approach is to provide all necessary background and to qualify advice so that the client understands the rationale behind the offer, whether for consumption or investment.

With the acquisition of a company specialising in the sale of single bottles as well as annual online auctions focusing on the rarest wines in the world, Atlas’ fine wine activities are certainly broad-ranging and engaging. The fact that Larkin is still so hands-on, speaking to clients each day, only adds to the sense of a highly professional, niche fine wine provider in tune with its growing client base.

Rank: Top Recommended

Top Recommended 2023, Wine Advisers


Atlas House, 1 King St,London, ec2v 8au

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