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Former Project Associates director Michael Farrant set up his own firm, Farrant Group, at the beginning of 2021. The global strategic communications group works with a broad range of clients between the worlds of business, politics and UHNW families to navigate ‘the world’s most complex communications challenges’.
Farrant understands what’s required to tackle reputational issues in the modern age. His practice pools expertise from research, data, strategic positioning, issues and crisis management, campaigns, content and branding, government and political affairs.
‘We are in a particularly trusted position with our clients and it is absolutely vital that we honour that trusted position with the highest level of respect,’ he tells Spear’s.
Farrant Group manages the reputations of leading companies, political organisations and private individuals and families, navigating some of the world's most complex communications challenges. It supports senior leaders to understand and respond to rapid geopolitical, societal and technological change.
The firm's areas of expertise include research, insights and data, strategic positioning, issues and crisis management, campaigns, content and branding, government and political affairs, as well as around fundraising and capital markets. Combining analysis, insight and counsel to deliver bespoke solutions, it helps to drive clients' business objectives, mitigate risk and shape the agenda.
Michael Farrant founded the company in early 2021, having observed an increase in clients across the globe who required strategic communications support. The complexity of their issues – whether crisis and issue management or profile development (to assist with issues such as access to capital or deal flow or to run a campaign on a particular issue) – is not well suited for many firms in the reputation space. And so, great change has provided great opportunity for Farrant, who has felt privileged to be able to bring together the most talented strategic communications advisors together for clients.
’Every day has been an opportunity to learn, and I feel very privileged to do this job,’ says Farrant. ‘I am also blessed to work with best-in-class professionals, which just makes the job such a pleasure.
‘Strong delivery for global clients requiring strategic communications has never been more important. Genuine strategic communications supported by consistent world-leading delivery is at the core of many clients' future plans. I am proud that an ever-increasing list of clients – be they private client, companies or governments – are putting their trust in Farrant Group to offer the very highest standards of delivery.’