Emma Woollcott

Spear's Review

When mired in vicious reputation crises, ‘clients can’t be in safer hands’ than Emma Woollcott’s, a fellow professional says. Woollcott says she gets a real buzz from tracking down online attackers, and the self-proclaimed geek stops at no borders, often having to liaise with international lawyers and use forensic skills to get to the bottom of the threat.

‘There is a lot of psychology in disputes affecting reputation,’ she says. ‘I see myself as a private investigator-style lawyer, who looks carefully at opponents’ motivations and sensitivities.’

In addition, she has noticed a trend where clients need help from situations of their own making — the result of society’s tendency towards online exhibitionism.

Adviser Profile

Emma is a Partner in Mishcon Private, and leads the Reputation Protection and Crisis Management team. She advises individuals, families, companies and business owners on all aspects of reputation work, including defamation, breach of confidence, invasion of privacy, harassment and data protection concerns. Emma advises claimants and defendants on pre- and post-publication concerns, including obtaining, defending and discharging injunctions, and dealing with online publications. Her clients span a wide range of geographies and industries, including media and entertainment, technology, financial services, politics, publishing, art, property, sport, fashion and charity.