CEO—Chief Executive Officer


Reputation Managers



Advice type

Crisis management


Client Types

Business owners


Institutional investors

Senior executives

Sector Focus

Internet & Media

Marketing & Advertising

Customer Type

Reputation manager

Ed Williams

Spear’s Review

‘Our clients are managing through a period of immense disruption across all aspects of life: politics, both domestic and geopolitical, technology and public expectation,’ said Ed Williams, who leads Edelman’s 28-country business outside the US.

Six years advising former BBC director-general Mark Thompson and Reuters CEO Tom Glocer helped Williams understand the pressures of executives and companies in the spotlight, but the real problem, he explained, is that ‘underfunding in journalism has led to partial reporting and sensationalism’.

He also believes that reputation management is seeing dramatic change: ‘Options to stop a crisis in its tracks are increasingly limited, and the focus is often now more about crisis handling than the issue itself,’ he told Spear’s.

Rank: Top Flight

Top Flight 2024, Reputation Managers

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