Anthony Simon

Spear’s Review

A director at the Farrant Group and former head of digital for David Cameron’s government, Anthony Simon is a communications sage for a wide mix of businesses, organisations and private individuals. ‘The broader and deeper experience we have in different areas is incredibly helpful for everyone,’ says Simon. ‘Quite often, the response that’s required does need that holistic viewpoint.’

After the UK’s first lockdown, Simon oversaw the communications response to the pandemic for the City of London, with an overriding focus on ensuring ‘that not only were lives protected as best we can… that businesses were protected as much as possible as well’. From a reputational point of view, Simon says: ‘Covid has made the world more complicated – it’s forced more people online.’