Lourdes Carbó

Spear's Review

Lourdes Carbó founded Alberta La Grup in 2006, to provide bespoke expriences and a travel conceirge service with a global reach. The firm serves clients across the Middle East and Europe, providing experiences that she says entail 'unique encounters with the finest gastronomy and culture'.

Her firm also often provide 'personal angels' to HNWs – 'trustworthy professionals' who can anticipate personal needs and help wealthy families to schedule their time and trips away. Well-versed in working with businesspeople and HNW individuals, her team place a strong emphasis on privacy and discretion. Carbó has launched a postgraduate PA course known as The Lifestyle Institute, which offers support to budding talent in the industry.