Accountants & Tax Advisers



Advice type

Estate planning

Tax planning

Sector Focus


Business and Consumer Services

Customer Type

Tax adviser

Victoria Price

Spear's Review

A stalwart of EY, having been with the firm for more than 15 years, Victoria Price heads the UK & Ireland private client tax team within EY Private, which allows entrepreneurial and HNW private clients to benefit from the ‘big four’ firm’s wider infrastructure. She advises on a wide range of tax affairs from estate planning to the various needs of family offices.

Hailing from the north of England, Price is described as a ‘passionate advocate’ of helping young people launch businesses. She is a partner sponsor of EY’s Entrepreneur of the Year programme, supporting some of Britain’s most dynamic and ambitious business leaders. A proud working mother, Price champions several firm-wide policies allowing for part-time work and is heavily involved with EY’s philanthropic pursuits.

Adviser Profile

“It is a privilege working with private clients because you become part of their journey,” says Victoria Price, UK&I EY Private Client Services Leader and an experienced adviser to family offices and private businesses. “Whether supporting clients through particular transactions or helping them create efficient structures for their corporates and private wealth, I aim to gain a deep understanding of their priorities,” she adds. “This allows me to proactively advise on the big picture and build long-term relationships.”

EY Private Tax is now a 500-strong multidisciplinary team with a breadth of technical experience across personal and corporate tax advisory. The ethos of the team is to provide seamless support to entrepreneurial and family clients from a wide base of knowledge and to connect them into the much broader EY offering for private clients beyond tax. “This will be more important than ever in today’s rapidly changing environment, to ensure we help clients successfully navigate challenging times,” says Price.

Over the last 12 months, Price has continued to broaden the team and, in particular continues to invest in building out the family office practice who have recently advised on the sale of a third-generation business; supporting the family through the transaction as well as wealth planning and advising a large, landed estate on generational wealth planning.

As someone well-versed in the practices of the Big Four, she says the main advantage of EY Private for private clients, many of whom take a more hands-on approach than larger corporates, is hiring a team who can really understand their wider business interests. “That way clients receive top-quality advice that goes beyond the immediate tax questions at hand,” she says.

“Over the many years that I have worked with private clients, I have learnt that things can change quickly, which means being responsive and agile is critical to success,” she adds. “That’s why I think it’s so important to spend time together right from the beginning, so we can build trust and identify the right solutions for them in the long run.”

Away from her desk, Price – a working mother who hails from the north of England – is described as a ‘passionate advocate’ of helping young people launch their own businesses. She is the partner lead of EY’s UK Entrepreneur Of The Year programme, which she says brings her into contact with some of Britain’s most ‘dynamic and ambitious business leaders’, and is keenly involved with the firm’s philanthropic foundation.

Rank: Recommended

Recommended 2022, Accountants & Tax Advisers

Share on