Salamander Davoudi

Spear’s Review

Former Financial Times journalist Salamander Davoudi co-founded the Tancredi Group in 2015 to offer a bespoke communications service with a ‘results-driven’ approach, acting for corporates, private equity firms, luxury brands and private individuals. 

‘Clients consider me to be their Praetorian Guard,’ Davoudi says. Her decade at one of Britain’s most respected newspapers – reporting on European businesses as well as from the paper’s Washington DC bureau – often informs her work, giving her a richer perspective than those who have never worked for ‘the other side’. 

When it comes to crisis communications, Davoudi adds that the firm’s philosophy is to grasp the issues as quickly as possible and develop a strategy to ensure the accurate representation of facts in the media and by third parties.